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China's printing industry is facing new opportunities and market opportunity

2024-08-13

Mr. AndrewTribute Seybold magazine's famous critic is in 1964, he graduated from London printing college, get printing management degree, after the graduation, dedicated to the printing and publishing industry, he AttributesAssociates company of management for printing, publishing and media industry customers with technical and marketing consulting. Recently, Mr AndrewTribute in Shanghai 2010 Shanghai international printing weeks of Lord BBS -- Shanghai international printing BBS, and published his opinion: for China's printing industry
This is my third decade, every time I come to Shanghai for the city's progress and surprised. In the past 15 years, I have several times to Beijing to visit and to address, so the development of China's printing industry is very understanding, meanwhile, I was in for China's several special print magazine writing.
Shanghai and Beijing in change in recent years is very big. Remember the first time I came to Beijing, few cars on the road, people are in rely on bikes, now biking or on the road, but many millions of cars, and traffic problem is very serious. Beijing road network in the 15 years has increased a lot, Shanghai also adopted advanced transportation system.
The number of the building on our most can see China's huge changes. The Shanghai building plan to change the face of an entire city. And the 2010 Shanghai world expo and the 2008 Beijing Olympic Games will be hold successfully also to people of the world showed China's progress.
For most have never been to China's people, maybe hard to understand what is happening to this market. We can through a lot of products made in China to learn about the country, maybe someone will think China is a successful production country, because it has a lot of cheap Labour, but actually China not only is a low-cost manufacturing center.
In printing field, western countries, Japan and Australia may think China with low-cost printing robbed them in the order, and the hand before the Chinese see real, I would agree with this point of view, but not now. The Chinese market never lacks outstanding printing enterprise, c&c joint printing (Hong Kong) Co., LTD. Is one of the representative, but along with the economic development and social progress, China has emerged in a large high levels of printing enterprises. And because the Chinese printing enterprise usually purchasing high standard equipment, so to Germany and Japan several offset printing equipment suppliers to bring a lot of business opportunities.
In the Shanghai international printing BBS, I heard a about China's printing industry an interesting statement, this and I heard in other countries are totally different. In the global scope, in addition to southeast Asia beyond, many printing viewed as a sunset industries-is, not sunrise industry. But China has put printing as is a very promising industry, the provinces to this industry government investment is constantly increasing, many Chinese suppliers such as the ink-jet printing emerging technology as their marketing powerful weapon.
China is now one of the main importing printing equipment, also emerging printing consumables exporter. Even as founder such high-tech enterprises also CTP equipment in imports, but it also again in develop their own label printing ink. Another example just bought gaussian international Shanghai electric, this company has been committed to the ink-jet system development, but haven't breakthrough in this market. China has many large format and large sized printer suppliers, but they serve local markets only mostly. My feeling is that the ink-jet printing as China, and a growth point for this field to build their own presses.

From the last time I come to China is strongly feel that it is no longer the third world countries, its development speed leads the world, and future prospects. China attaches great importance to the cultivation of talents of high level in printing fields, it is superior to other countries and talent training. Although the development of the Internet very rapidly, but it doesn't change in western countries that the industrial structure of China.
In addition, I also saw China packaging and printing industry rapid rise, although these high quality prints are mostly for the Chinese market to production, but there are still some Chinese enterprise wants to expand overseas markets. Of course, this is not the only big enterprise's idea, I have seen a less 200 people printing enterprise also set up offices in the United States.
 China is no longer a cheap printing center, it can offer customers with any in the world can be comparable to a printing shop of high quality printing services. Meanwhile, in all areas of the printing industry in China, and the increased competitiveness on the market is expected to become ink-jet printing peers. In addition to the government's vigorously support beyond, high-quality employees and relatively low labor cost of China's printing industry will also promote the development. We have reason to believe that in the coming days, China will give western countries, such as Japan and Australia traditional printing powers to bring about greater impact, and it will also know how to participate in global market competition.